Scroll

Video Photo Info
Scroll’s visual content is created via an algorithm. The program transforms in real time images of the most sold products of the department store’s web page into an abstract animation.

        Medium: 82 recycled TV screens, 14 syncronised computers, generative animation
        and custom software.
        Dimensions: 24,50 x 2,75 m/ 80,3’ x 9’.
        Location: Windows of El Corte Inglés department store, Madrid, Spain.